🔵 Compass Guidebook: Building a Brand with Purpose Pt 1

Estimated Read Time: 6min

TL;DR

• AI is making authentic human brands more valuable than ever

• "Who" brands connect emotionally, "What" brands just transact

• I wasted years hiding behind corporate shields (don't make my mistake!)

• The secret sauce? Show up as yourself (I'll show you how)

I spent YEARS playing corporate dress-up. You know the deal - sleek logos, fancy business names, "professional" stock photos of random people pointing at screens. 🤦‍♂️

Classic "What" brand move. And boy, was I missing the point.

Then something wild happened. I'm chatting with this ex-Facebook branding exec (total boss lady), and she drops this truth bomb about "Who" brands versus "What" brands. My mind? BLOWN. 🤯

Why This Matters Now (Like, Really Now)

Let's get real for a sec. AI is everywhere. ChatGPT writing content. Midjourney making art. Synthetic voices reading scripts. It's the digital equivalent of processed food - everywhere and kinda same-same.

But here's the thing...

The more fake stuff floods the internet, the more people CRAVE authentic human connection. They don't want another faceless brand. They want YOU. Your story. Your quirks. Your real-deal expertise.

My "Oh Snap!" Moment

When I finally ditched the corporate mask and started showing up as myself? GAME. CHANGER.

• Engagement? Skyrocketed

• Client quality? Next level

• Fun factor? Through the roof

• Energy levels? ⚡️⚡️⚡️

Your Turn: Find Your Voice (With a Little AI Help)

Here's a prompt I use with clients to uncover their authentic brand voice:

Drop this in your AI (free at chat.com)

You are a brand clarity coach specializing in authentic personal branding.

Help me discover my authentic brand voice by exploring:
- My real-world battle stories
- The stuff that gets me fired up
- Where I'm different (and maybe a little weird)
- How I actually talk when I'm not "being professional"

Ask one question at a time. After our chat, break down my authentic brand voice and show me how to rock it in my business.

BONUS ALERT: Your New Secret Weapon

Y'all, I created something SPECIAL.

Meet Get Real Authenticity Coach - my custom GPT that's like having a streetwise content coach in your pocket.

Here's the deal:

• Dump your messy, raw stories into it

• Watch it transform them into social posts that DON'T feel like emotional clickbait

• Get vulnerable without feeling like you're fishing for sympathy

• Keep it real while keeping it professional

It's like having a friend who says "I got you" and helps clean up your story without washing out your soul.

Time to Step Up!

Look, the world doesn't need another faceless brand. It needs YOU - your experiences, your insights, your energy.

Drop a reply and tell me: what would it feel like to finally show up as 100% you?

Keep it authentic,

-Joshua Hale

P.S. In my next email, I'm sharing something that literally gave me GOOSEBUMPS when I created it. My life manifesto completely transformed how I show up in business and became my secret weapon when things get chaotic. DON'T MISS IT.

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